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Dell, Facebook, Alliance Partner to Develop, Promote

November 1, 2010

New website offers tips on sustainable living

The Alliance to Save Energy is undertaking a trio of initiatives to raise the profile of energy efficiency nationally and globally in the digital age:

– Entering into an innovative partnership with its newest Associate member, Facebook, that employs the explosive power of the social network to empower consumers worldwide to save money with energy efficiency;

– Unveiling, the Alliance’s new consumer website brimming with practical, “how-to” energy efficiency advice; and

– Airing a month-long series of videos touting “better ways to save energy and money” on CBS’s 520-square-foot Super Screen in New York City’s Times Square.

“We are thrilled that the force and reach of today’s technology allows us to take these ‘three leaps forward’ to expand and enhance our global presence and the global awareness of energy efficiency,” declared Alliance President Kateri Callahan. “The societal benefits of engaging consumers in a war against energy waste are enormous, including bolstering the global economy, creating good jobs and protecting the environment.”

“We believe that environmental responsibility starts with living efficiently.  That’s why we have invested thousands of people hours and tens of millions of dollars into efficiency technology for our own operations,” said Jonathan Heiliger, VP of technical operations for Facebook.

The Alliance’s new Living Efficiently website, sponsored by Dell Inc., offers tips, product information and news geared to the areas where consumers live their daily lives: at home, at school, at work and on the go.

“We are grateful to Alliance Associate Dell for sponsoring with a generous donation of $50,000 for the site’s development,” noted Callahan.

For the website’s debut, the Alliance tapped the speedway savvy of NASCAR driver Leilani Munter. Videos featuring her tips for saving money while on the go will be posted in six weekly installments at

“ was designed with the consumer and the consumer’s pocketbook in mind,” Callahan noted. “The site also will give consumers the opportunity to contribute to the Alliance’s broader economic, environmental and energy security goals by sharing their own energy efficiency success stories and commenting on the stories posted by others.

One Comment leave one →
  1. November 26, 2010 12:52 pm

    Love your site man keep up the good work

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